Wake Forest Web Design and SEO
Our Approach to Web Design:
Who we are and what we do:
- Center Stage Web Design is a Raleigh based organization that provides customized web design services and SEO.
- We specialize in small business web design solutions for the North Carolina triangle area including Chapel Hill, Raleigh, Durham and Wake Forest.
- We offer solutions ranging from initial site development to restructuring of current sites and Search Engine Optimization.
- We believe that our first responsibility is to our loyal customers.
- We believe in providing an affordable, cost effective website design solution for our customers.
Organic SEO Tips
Organic Search Engine Optimization is the most effective way to gain recognition on the web. One of the easiest ways to boost your website's organic SEO is through meticulous, consistent, and conscious keyword implementation. Check out the different ways can use keywords that relate to your industry and business to enhance your organic SEO, boost your visibility in search engine results pages (SERP) increase site traffic, and attract more customers.
SEO Service - Web Standards
Semantic HTML
Our coders' experience with semantic html will allow the search engines to better understand the *type* of content it crawls throughout your site. Once the content of your site is written, the site's visitors will now have your carefully thought out ideas to read and the search engines will be eager to crawl your keyword researched text in order to index your site accordingly.
While it will be clear to your visitors what this text means by reading it, the search engine spiders won't automatically understand what type of content they're seeing while crawling the web. Describing the type of data on the pages of your site is done by using the semantically appropriate html elements (tags) for the content in question. This will help the search engines understand the difference for example between a heading or subheading from merely some bold text near the top of the page. A group of related items should be contained within html ordered or unordered list tags, including any menus or navigations on your site. These are just a couple of many types of html elements that have some semantic meaning and should be used whenever possible. Generic html elements (ones that have no semantic meaning) should only be used when no other appropriate element is available. Typically this situation arises when grouping sections of a webpage for layout purposes. One of the biggest mistakes in html semantics is the use of html tables for website layout.
Tableless Layouts
We left table based layouts in the 90s, where they belong. Throughout the 1990s and still today, many so-called web developers choose to misuse HTML tables to define the layout of web pages. Tables are meant for tabular data only, such as spreadsheets, and using them for layout is semantically inappropriate. Table based layout schemes embed many and often nested (one inside the other) tables, table rows and table data cells throughout HTML pages, typically bloating the pages to double the file size, creating slower loading web sites. HTML tables used in this way, often called table soup, will lower the ratio of meaningful data (that you wish to have crawled and indexed by search engine spiders) to code on the page. The extra code in this case is what is known as presentational html, which goes against the fundamental recommendation of strict Web Standards, since all presentational data belongs in the CSS file.
Search engine spiders will crawl a limited length of your page before leaving to index other links of your site, therefore you want the content of your HTML files to be accessible, with lean, standards compliant, valid markup, feeding the search engine spiders as much valuable content as possible without unnecessarily bloating the file with presentational markup, better suited for CSS. In the 1990s CSS layouts were difficult to implement because of the fact that the Web browsers were much less standards compliant than they are today. Today's browsers (Firefox, Internet Explorer, Opera, Safari, and many others) are not perfect, some are better than others, but with adequate knowledge of and experience with CSS, any layout done with tables and beyond is possible with CSS. While it's true that the learning curve for optimized CSS layouts is steeper than using tables, the benefits should far outweigh any concern about time spent learning standards compliant markup.
7 Step approach